Primark shop opening?

Rumor has it...

Today I discovered that maybe there is a new Primark store to be opened in Cologne at the end of 2013. While this is a long time to go, I am happy to hear about it. I think that in terms of growing strategy it is really necessary to go to the bigger cities. 

I have been and are still surprised about Primark's market strategy for Germany. The first shop in Germany was in Bremen, followed by Francfort, but then they opened in smaller cities, for instance, in Gelsenkirchen. Cities like Berlin, Hamburg, Cologne, Munich were always missing. This summer, they finally opened a store in Berlin (Source: www.primark.de). 

My problem with Primark is that whenever I go there I feel that I really should grap the opportunity and "buy things ahead". By this, I often buy things that I do not need and will never wear. Having a Primark close would, hopefully, change this buying behavior. 

things I bought at Primark in June (solely the pink shirt is from Blanco);
good hunt since I have been wearing all pieces regularly during the summer months

What I am also missing is an online store, but since the inventory turnover is really high, this implementation really is a challenge and so I give them some time to set this up. 

Happy shopping!

Barcelona Shopping

Of course I had to do some shopping during the very short stay in Barcelona (he was not very pleased, but okay, I hurried).

I decided not to buy pants at Primark anymore, since after 30 minutes wearing them they totally lose shape. Still, I had to grab some accessories.

 

Scarf, feather earrings, bracelet and candle: Primark; Peter Pan collar: Stradivarius

T-Shirt from the Linen collection and pale pink pants: Zara

Zara is also a must-go in Spain, as well as some other stores you only find there (this time they still had some leftovers from the sales period). Stradivarius is also a good address, as well as Blanco. There were much more shops I wanted to check out, but time has run out (I had 90 minutes in total and were another 15 minutes late).